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Advertising future – future advertising
The Danish government has awarded The Department of Marketing & Management at The University of Southern Denmark with a grant of 14 mio DDK (2 mio EURO) to establish a national network that will initiate innovation in the Danish advertising industry. The Innovation network for Market, Communication, and Consumption wants to improve advertisers’ notion of postmodern consumers, markets and branding – and to expand their tool box accordingly. We envisage that this “expansion” will happen through dissemination of acknowledged academic insights as well as through inspirational inputs from cutting edge advertising agencies. So a very important part of our mission is to develop arenas where model practitioners and researchers from leading business schools and universities can present, exchange, and develop knowledge. |
